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The Importance of User Experience in Web Design

Updated on February 25, 2024
Posted on February 27, 2017 by Michael White

The Importance of User Experience in Web Design

In order to create an excellent website that best suits your business’ needs, you’ll need to create a web page that’s aesthetically pleasing, informative, and easy to navigate. If your web page is missing one or more of these components, the chances of you attracting clientele and boosting your conversion rates are severely inhibited. This is why it’s essential to consider user experience, or UX, when creating a website that showcases your goods and services.


Why exactly is UX so important?

Think of UX as the ergonomics of your personal website. When you design a webpage that’s centered on user experience, you create a space that’s easy for the reader to access, understand, and navigate. This, in turn, sets your website apart from competitors who aren’t as concerned about UX, thus increasing your traffic and customer base.

Are you still not sold on the important role UX plays in web design? Then consider the following statistics:

How to Make a Website Designed for User Experience

Are you trying to figure out how to create a website that maximizes user experience? Fortunately, rolling out a UX-friendly web design isn’t hard, it just takes a little extra planning. The first thing you need to do is change the way you approach designing your webpage. Understand that it’s not all about looks, and that there’s a bit of science behind what makes a good webpage as well. This is why incorporating some principles of visual hierarchy is necessary for boosting user experience.

A good website is one that’s easy to navigate and enjoyable to read. Consider these design tips to make optimize your site and make it UX friendly:


1. Have some structure

Determine what goods and services you provide and stick to that. You want to post blog content that is informative and relevant to what you do. If you go too far off the beaten path with irrelevant content, you’ll confuse or annoy your loyal customer.


2. Be mobile responsive

We all live busy lives, so it’s only natural that more people are accessing websites on the go. Not having a webpage that is optimized for phones and tablets will reduce your chances of success. If you haven’t looked into responsive web design yet, find a way to add it into your existing site as soon as possible.


3. Do A/B testing

Do you have a website that’s been carefully created to meet the needs of the average user? If so, it’s time to give your page a trial run. Have visitors access different versions of your website. Once they’ve become comfortable with navigating the links and reading the content, conduct a survey. Find out what they liked and didn’t like, and then update your site accordingly.



Making a Website That Works for You

When creating your website, it’s important that you remember to design it in a way that fits your unique needs. Just because something works well for another company, it doesn’t mean that it’ll automatically benefit you. If you need help optimizing your UX then you can always hire a professional designer to assist you along the way.

With a little bit of research, creativity, and planning, you’ll be able to design a site that attracts customers and increases your traffic and conversion rates.


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