--- title: The Importance of User Experience in Web Design description: The importance of user experience in web design should be a top priority for you when redesigning your website. Read on to see what you factors are important. image: https://www.thecreativemomentum.com/hubfs/TCM%20Blog%20Images/Fotolia_123925522_Subscription_Monthly_M.jpg --- CloudMellow Acquires The Creative Momentum [Read Press Release](https://www.prnewswire.com/news-releases/cloudmellow-expands-into-the-atlanta-market-through-the-acquisition-of-award-winning-website-design-and-digital-marketing-company-the-creative-momentum-301593009.html?tc=eml_cleartime) [The Creative Momentum - Top Web Design Firm - logo](https://www.thecreativemomentum.com/) [![The Creative Momentum . Atlanta Top Web Design Firm](https://www.thecreativemomentum.com/hs-fs/hubfs/the-creative-momentum-white-sig-logo.png?width=189&height=54&name=the-creative-momentum-white-sig-logo.png "The Creative Momentum . Atlanta Top Web Design Firm")](https://www.thecreativemomentum.com/) [Get a Quote](https://www.thecreativemomentum.com/quote) [* View All Blogs*](https://www.thecreativemomentum.com/blog) # The Importance of User Experience in Web Design ![](https://www.thecreativemomentum.com/hubfs/Michael%20White-1.jpg) Updated on October 1, 2024 Posted on February 27, 2017 by [Michael White](https://www.thecreativemomentum.com/blog/author/michael-white) ![The Importance of User Experience in Web Design](https://www.thecreativemomentum.com/hs-fs/hubfs/The-Importance-of-User-Experience-in-Web-Design-1688x1125.jpg?width=443&name=The-Importance-of-User-Experience-in-Web-Design-1688x1125.jpg) In order to create an excellent website that best suits your business’ needs, you’ll need to create a web page that’s aesthetically pleasing, informative, and easy to navigate. If your web page is missing one or more of these components, the chances of you attracting clientele and boosting your conversion rates are severely inhibited. This is why it’s [essential to consider user experience](https://www.thecreativemomentum.com/blog/reasons-why-user-experience-matters-for-websites), or UX, when creating a website that showcases your goods and services.   --- ## Why exactly is UX so important? Think of UX as the ergonomics of your personal website. When you design a webpage that’s centered on user experience, you create a space that’s easy for the reader to access, understand, and navigate. This, in turn, sets your website apart from competitors who aren’t as concerned about UX, thus increasing your traffic and customer base. Are you still not sold on the important role UX plays in web design? Then consider the following statistics: - More than [65% of people prefer to read a UX-optimized site](https://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list#sm.00000y5wm9gcs0eq2y56sde7qbh6y) over a plain webpage. - In the same study, nearly 40% of people exit websites that load slowly. - Doing something as simple as incorporating a more [popular color can boost your revenue](https://www.cnet.com/au/news/behind-bings-blue-links/). - It’s essential to make your site responsive. The amount of mobile traffic grows every year and is even expected to be [half of global connections in 2020](http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/mobile-white-paper-c11-520862.html). ## How to Make a Website Designed for User Experience Are you trying to figure out how to create a website that maximizes user experience? Fortunately, rolling out a UX-friendly web design isn’t hard, it just takes a little extra planning. The first thing you need to do is change the way you approach designing your webpage. Understand that it’s not all about looks, and that there’s a bit of science behind what makes a good webpage as well. This is why [incorporating some principles of visual hierarchy](https://www.thecreativemomentum.com/blog/understanding-your-websites-visual-hierarchy) is necessary for boosting user experience. A good website is one that’s easy to navigate and enjoyable to read. Consider these [design tips to make optimize your site](https://www.thecreativemomentum.com/blog/3-simple-tips-to-optimize-your-web-design-for-user-intent) and make it UX friendly:   ### 1. Have some structure Determine what goods and services you provide and stick to that. You want to post blog content that is informative and relevant to what you do. If you go too far off the beaten path with irrelevant content, you’ll confuse or annoy your loyal customer.   ### 2. Be mobile responsive We all live busy lives, so it’s only natural that more people are accessing websites on the go. Not having a webpage that is optimized for phones and tablets will reduce your chances of success. If you haven’t looked into [responsive web design yet](https://www.thecreativemomentum.com/blog/5-reasons-why-you-need-responsive-web-design), find a way to add it into your existing site as soon as possible.   ### 3. Do A/B testing Do you have a website that’s been carefully created to meet the needs of the average user? If so, it’s time to give your page a trial run. Have visitors access different versions of your website. Once they’ve become comfortable with navigating the links and reading the content, conduct a survey. Find out what they liked and didn’t like, and then update your site accordingly.   ---   ## Making a Website That Works for You When creating your website, it’s important that you remember to design it in a way that fits your unique needs. Just because something works well for another company, it doesn’t mean that it’ll automatically benefit you. If you need help optimizing your UX then you can always hire a professional designer to assist you along the way. With a little bit of research, creativity, and planning, you’ll be able to design a site that attracts customers and increases your traffic and conversion rates.   [![Want to improve your website UX?](https://no-cache.hubspot.com/cta/default/1573479/45e2fa3e-c69a-4541-a974-46b0b891ad4b.png)](https://cta-redirect.hubspot.com/cta/redirect/1573479/45e2fa3e-c69a-4541-a974-46b0b891ad4b) - [Tweet](https://twitter.com/share) This entry was posted in [Web Design](https://www.thecreativemomentum.com/blog/topic/web-design), [User Experience (UX)](https://www.thecreativemomentum.com/blog/topic/user-experience-ux) by [Michael White](https://www.thecreativemomentum.com/blog/author/michael-white) ### Subscribe Here! ### Quick Links - [Home](https://www.thecreativemomentum.com/) - [Services](https://www.thecreativemomentum.com/services) - [Work](https://www.thecreativemomentum.com/folio) - [About Us](https://www.thecreativemomentum.com/studio) - [Contact Us](https://www.thecreativemomentum.com/contact) - [Support](https://www.thecreativemomentum.com/customer-support) ### Our Momentum - [Blog](https://www.thecreativemomentum.com/blog) - [Awards](https://www.thecreativemomentum.com/awards) - [Careers](https://www.thecreativemomentum.com/careers) ### Services - [Website Development](https://www.thecreativemomentum.com/services/website-development) - [UI / UX](https://www.thecreativemomentum.com/services/ui-and-ux/) - [Wordpress](https://www.thecreativemomentum.com/wordpress) - [Branding / Corporate Identity](https://www.thecreativemomentum.com/services/branding-and-corporate-identity/) - [Graphic Design](https://www.thecreativemomentum.com/services/graphic-design/) - [Video / Media](https://www.thecreativemomentum.com/services/video-and-media) - [SEO](https://www.thecreativemomentum.com/services/seo/) - [Inbound Marketing](https://www.thecreativemomentum.com/services/inbound-marketing-agency) - [Advertising](https://www.thecreativemomentum.com/services/advertising/) - [Marketing / Strategic Planning](https://www.thecreativemomentum.com/services/digital-marketing/) - [ADA Compliant Website](https://www.thecreativemomentum.com/services/ada-compliant-website) The Creative Momentum   Atlanta Web Design Firm [13560 Morris Road, Suite 4240 ](https://maps.app.goo.gl/3ShEDjza7S1Wqtiq8) [Alpharetta, GA 30004](https://maps.app.goo.gl/3ShEDjza7S1Wqtiq8) Dallas Digital Marketing Agency [5550 Granite Parkway, Ste 200](https://goo.gl/maps/voEQKdDfVNMXTbU26) [Plano, TX 75024 ](https://goo.gl/maps/voEQKdDfVNMXTbU26)   [(469) 240-3913](tel:4692403913) ### Social - [**](https://www.facebook.com/thecreativemomentum) - [**](https://twitter.com/creativemomentu) - [**](https://www.youtube.com/user/thecreativemomentum) - [**](https://www.linkedin.com/in/thecreativemomentum/) - [**](https://www.pinterest.com/cmomentum/) © The Creative Momentum. 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