--- title: Have you been Pandalized? - Atlanta SEO Companies description: How has SEO survived post Panda/Penguin? Anchorage, Austin and Atlanta SEO companies, and all others in between agree on the following: image: https://www.thecreativemomentum.com/hs-fs/file-3535015314-jpg/blog-files/istock_000020603061_extrasmall.jpg --- CloudMellow Acquires The Creative Momentum [Read Press Release](https://www.prnewswire.com/news-releases/cloudmellow-expands-into-the-atlanta-market-through-the-acquisition-of-award-winning-website-design-and-digital-marketing-company-the-creative-momentum-301593009.html?tc=eml_cleartime) [The Creative Momentum - Top Web Design Firm - logo](https://www.thecreativemomentum.com/) [![The Creative Momentum . Atlanta Top Web Design Firm](https://www.thecreativemomentum.com/hs-fs/hubfs/the-creative-momentum-white-sig-logo.png?width=189&height=54&name=the-creative-momentum-white-sig-logo.png "The Creative Momentum . Atlanta Top Web Design Firm")](https://www.thecreativemomentum.com/) [Get a Quote](https://www.thecreativemomentum.com/quote) [* View All Blogs*](https://www.thecreativemomentum.com/blog) # Have you been Pandalized? - Atlanta SEO Companies ![](https://www.thecreativemomentum.com/hubfs/Michael%20White-1.jpg) Updated on October 1, 2024 Posted on October 15, 2013 by [Michael White](https://www.thecreativemomentum.com/blog/author/michael-white)     [![Have you been Pandalized? - Atlanta SEO Companies](https://www.thecreativemomentum.com/hs-fs/hubfs/Have-you-been-pandalized-425x282.jpg?width=425&name=Have-you-been-pandalized-425x282.jpg)](https://www.thecreativemomentum.com/hs-fs/file-3535015314-jpg/blog-files/istock_000020603061_extrasmall.jpg) When the brand spanking new Internet appeared, when experts referred to it as the information superhighway, the processing of a world’s worth of information at mach five speed thrilled the masses. Whenever an innovation presents, opportunists lurk, leer, and then pounce with the well-calculated precision of a race car. One group of early Internet opportunists, search engine optimization companies and professionals, knew that more eyeballs are always on the first website pulled up in a search, just as they are on the fastest car leading the others in a race. So, they finagled shortcuts for advancing sites to the head of the pack, by flat-out loading content with: - Keywords galore - Hyperlinks/Backlinks - Re-spun content **Google Calls the Shots** Yup, the superhighway race was rigged, and in the digital media world pre-Panda/Penguin, when the checkered flag was waved, websites with content created specifically to increase ranking advanced, because the site with solely the most eyeballs on it won. Content suffered. In 2012, Google came to the rescue by recalibrating the Internet with Panda/Penguin algorithms, which monitor websites for these questionable practices, the same way NASCAR governs races. The result? SEO blew a major gasket. Many websites suffered; so much so, a [website](http://www.pandalized.com/) was developed specifically to track how Panda impacted some popular sites. According to Hitwise data, some typical impacts were: - [eHow.com ](http://eHow.com)suffered at 29% decline in outbound Google Traffic - [Answerbag.com](http://www.answerbag.com/) suffered an 80% decline - [LiveStrong.org ](http://www.livestrong.org/)suffered a 57% decline How has SEO survived post Panda/Penguin? Anchorage, Austin and Atlanta SEO companies, and all others in between agree, this fork in the road necessitated SEO to lean in. **Up to it’s Eyeballs and More ** After brief pit stops, some SEOs took the first exit off of the information highway, others made u-turns, and others regrouped and got back in the race by focusing on creating better content, keeping Google’s algorithms in mind. When post Panda/Penguin Google crawls a page, it not only takes into account how many eyeballs have been on it, but also gauges a user’s interest by calibrating: - How much time a user spends on a site. - How many pages/posts are visited per site without leaving it, known as a bounce rate. - How many users clicked your site once they found it, know as a click-through rate. Using this knowledge, advanced SEO techniques kick up the horsepower of a site. And a good web design company, like a good pit crew, will make sure a website has all the elements needed to increase the odds of a good ranking. **Properly Fueled Sites ** Sometimes the car at the back of the heap, because of its color, unique bodywork, reputation, or driver, merits eyeballs too. The same is true in web design, and, as Atlanta SEO companies know well, a site that is interesting, smart, and composed of quality content is sure to zoom ahead of the lessers. Outdated SEO methods were a quick fix but lacked staying power due to poor spammy fuel. As opera legend Beverly Sills stated, “[There are no shortcuts to any place worth going.](http://www.brainyquote.com/quotes/quotes/b/beverlysil105327.html)” - [Tweet](https://twitter.com/share) This entry was posted in [Social Media](https://www.thecreativemomentum.com/blog/topic/social-media), [Web Design](https://www.thecreativemomentum.com/blog/topic/web-design), [Branding & Identity](https://www.thecreativemomentum.com/blog/topic/branding-identity), [SEO](https://www.thecreativemomentum.com/blog/topic/seo), [Digital Marketing](https://www.thecreativemomentum.com/blog/topic/digital-marketing) by [Michael White](https://www.thecreativemomentum.com/blog/author/michael-white) ### Subscribe Here! ### Quick Links - [Home](https://www.thecreativemomentum.com/) - [Services](https://www.thecreativemomentum.com/services) - [Work](https://www.thecreativemomentum.com/folio) - [About Us](https://www.thecreativemomentum.com/studio) - [Contact Us](https://www.thecreativemomentum.com/contact) - [Support](https://www.thecreativemomentum.com/customer-support) ### Our Momentum - [Blog](https://www.thecreativemomentum.com/blog) - [Awards](https://www.thecreativemomentum.com/awards) - [Careers](https://www.thecreativemomentum.com/careers) ### Services - [Website Development](https://www.thecreativemomentum.com/services/website-development) - [UI / UX](https://www.thecreativemomentum.com/services/ui-and-ux/) - [Wordpress](https://www.thecreativemomentum.com/wordpress) - [Branding / Corporate Identity](https://www.thecreativemomentum.com/services/branding-and-corporate-identity/) - [Graphic Design](https://www.thecreativemomentum.com/services/graphic-design/) - [Video / Media](https://www.thecreativemomentum.com/services/video-and-media) - [SEO](https://www.thecreativemomentum.com/services/seo/) - [Inbound Marketing](https://www.thecreativemomentum.com/services/inbound-marketing-agency) - [Advertising](https://www.thecreativemomentum.com/services/advertising/) - [Marketing / Strategic Planning](https://www.thecreativemomentum.com/services/digital-marketing/) - [ADA Compliant Website](https://www.thecreativemomentum.com/services/ada-compliant-website) The Creative Momentum   Atlanta Web Design Firm [13560 Morris Road, Suite 4240 ](https://maps.app.goo.gl/3ShEDjza7S1Wqtiq8) [Alpharetta, GA 30004](https://maps.app.goo.gl/3ShEDjza7S1Wqtiq8) Dallas Digital Marketing Agency [5550 Granite Parkway, Ste 200](https://goo.gl/maps/voEQKdDfVNMXTbU26) [Plano, TX 75024 ](https://goo.gl/maps/voEQKdDfVNMXTbU26)   [(469) 240-3913](tel:4692403913) ### Social - [**](https://www.facebook.com/thecreativemomentum) - [**](https://twitter.com/creativemomentu) - [**](https://www.youtube.com/user/thecreativemomentum) - [**](https://www.linkedin.com/in/thecreativemomentum/) - [**](https://www.pinterest.com/cmomentum/) © The Creative Momentum. 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