It’s dynamic, it can target multiple human beings from all walks of life, and most of all it has the ability to hunt down exactly who it sets out to find. Social media is a complicated and entrancing beast and when it is trained correctly, it has the ability to find your audience and capture the deepest parts of their imagination before they even realize they are being observed or followed. How does it do this you ask? This is a knowledgeable and wise animal that uses huge amounts of data and information that we willingly leave behind in the digital world. As marketers and trainers of the masterful beast, we can only increase it’s speed, accuracy, and agility.
The tricky part about mastering such a muse and using it to your brands advantage is keeping up with his constantly changing habits. Facebook, Google+, Pinterest, and Twitter are constantly coming up with new ways to connect users and facilitate relevant conversations about brands. Although these trends (like Facebook Graph Search) are tiresome to follow, they produce staggering results. Social media tools like SocialFlow, InsightPool, and Mention can help you through battles like this one by filtering through millions of tweets, statuses, and content and to generate relevant posts, at the right time, and to the right audience.
We called on three social media tools to give a better idea of how they help agencies and brands gain a greater following and train the beast that is social media.
SocialFlow was founded in 2010 and has experienced explosive growth serving brands like Walmart, Pepsi and National Geographic. They provide a variety of optimized social publishing solutions which monitor real-time data and conversations to see what your targeted audience is talking about. Through their various softwares they use an algorithm to filter through thousands of tweets and Facebook posts. It then uses that data to release your messages at the right time to the right people in order to build and engage a greater following. SocialFlow’s pricing depends on which package(s) are bought and what the needs of your brand are. For more information contact Jena Leibowitz with SocialFlow for a free consultation: jena
InsightPool on the other hand deals with lead generation for B2B and B2C firms through social platforms. Similar to SocialFlow, it gathers data and configures messages to release to a targeted audience with the end goal of converting those followers into customers. According to Brent Ducote at InsightPool their various solutions “look a lot closer to people, segment them, and engage them accordingly”. Founded in 2011, the Atlanta based company serves clients like Cox Communications, UPS, and Intercontinental Hotel Groups. Their pricing is anywhere from $1,000-$5,000 per month.
Mention is more of a damage control and promotion tool. Serving brands like Microsoft and T-Mobile, It simultaneously monitors millions of sources (social media, news sites, blogs, forums or any web pages) in over 42 languages to see who is talking about your brand and what they are saying. This way you can react and respond to consumers almost immediately. Mention offers an enterprise package for $64.99 per month.
Conclusion:
These social media tools are here as a resource and a guide to help you manage and increase your influence in the social media and ultimately the digital world. Once you have tamed and trained him, your brand will have the right avenues to broadcast the most important moments and messages with the ease of one simple click.