Since Q4 2012, Pinterest has seen an average growth of 3.5 million users a month and currently has 70 million users overall. There is just one problem: Pinterest just isn’t a great way to market your business. Sure, sure, it is the perfect place to find a new recipe for no-bake cookies or ideas on how to repurpose bottle caps into heart-wrenching mementos, but a Pinterest business page can’t possibly play a marketing role…can it?
As a brand, you need to be where your consumers are, and, more and more, they are on Pinterest.
How to Create the Best Pinterest Business Page
Now that you are ready to start pinning, you must determine exactly how to make your brand stand out on Pinterest. Products or services that lend themselves naturally to the visual field have a leg up. Still, whether you sell organic dog food or eBooks, a properly designed and maintained Pinterest business page can make a huge difference in your bottom line.
Gorgeous Designs
Curulate, a company that uses analytic data to rate images, has discovered some interesting facts that will help you design a viable Pinterest marketing plan:
- Consider using images of your product or service and skip the models. -- Brand images which do not feature faces are a whopping 23% more likely to be repinned.
- Stay away from artsy, black and white shots. -- Pictures with several colors are repinned 3.25 times more often.
- Keep your images simple and clean. --Images featuring ‘smooth’ textures are 17 times more likely to be repinned.
Curation
We’d all like that perfect marketing medium in which posting pictures of our products and sales materials makes customers magically appear. That rarely happens. With Pinterest, your goal should be building your brand name, establishing your credibility and gaining the trust of potential customers, so how you curate your site matters. Include the following:
- Inspiration - Include feel good pictures or quotes, designed to uplift potential clients so you can establish a rapport.
- Instruction -Use creative instructional images to show how your offerings are used.
- Brand Awareness - Showcase your values through images so customers identify with you.
- Offerings - Obviously, you need to include images that are strictly promotional in nature, but don’t forget to put Curulate’s rules into effect.
Be as creative as you can be and work on your Pinterest business page as often as possible (preferably daily). Don’t forget, the inherent beauty of this page is repinning. Follow others and repin anything related to your offerings in order to increase visibility. It takes time, but Pinterest opens up your potential client base to a global, and growing, population.