Your company starts with branding and corporate Identity - The Who, What, Where, and Why? You need to begin by answering "Why?". If you cannot answer the "why" about your company, there is a big problem.

Start by watching Simon Sinek's TED video and focus in on Apple's "Why?":

Watch the Video - Apple’s “Why?”

Apple's "Why?" Summary:

Here is what most marketing companies say with regards to their branding and corporate identity:

"We make great computers-they are beautifully designed, simple to use, and user-friendly-want to buy one?"

versus

"Everything we do we believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly. We just happen to make great computers-want to buy one?"

Two totally different approaches when thinking about the "why we do what we do". Why do you do what you do?

SWOT Analysis for Branding and Corporate Identity:

Next, you should take a look at your "SWOT" analysis for your business-Strengths, Weaknesses, Opportunities, and Threats.

• Strengths: characteristics of the business that give it an advantage over others
• Weakness: characteristics of the business that place your business in a disadvantage relative to others
• Opportunities: characteristics that the business could utilize to its advantage
• Threats: characteristics that the business could face that could give it a disadvantage

Value Proposition:

After you go through the SWOT analysis, you will then be able to put together your value proposition, which ties into the original video you watched above. It should speak to your audience and communicate exactly why they should do business with you and can even give concrete results a customer will receive from doing business with you.

Clear Vision:

Create a clear vision that will define your branding and corporate identity. Make it concise and compelling.

Congratulations, now you have started the process in creating your branding and corporate identity.

Fun Facts (according to Factbrowser.com)

• 83% of US Marketers say brand building is a primary objective for their mobile advertising campaigns
• 57% of US consumers have "liked" something they saw on a social media site on behalf of a brand or product
• A Facebook fan is worth an average of $174 to a brand, up 28% since 2010
• People are most likely to engage with branded content on social media that contains pictures (44%), status updates (40%) and videos (37%)