--- title: Company Website Design, Vision, and Direction description: Clients often try and describe their company website design, but do not know how. Read on to find out how The Creative Momentum handles solves this problem. image: https://www.thecreativemomentum.com/hs-fs/file-3572845981-jpg/blog-files/tcmcarl-224x300.jpg --- CloudMellow Acquires The Creative Momentum [Read Press Release](https://www.prnewswire.com/news-releases/cloudmellow-expands-into-the-atlanta-market-through-the-acquisition-of-award-winning-website-design-and-digital-marketing-company-the-creative-momentum-301593009.html?tc=eml_cleartime) [The Creative Momentum - Top Web Design Firm - logo](https://www.thecreativemomentum.com/) [![The Creative Momentum . Atlanta Top Web Design Firm](https://www.thecreativemomentum.com/hs-fs/hubfs/the-creative-momentum-white-sig-logo.png?width=189&height=54&name=the-creative-momentum-white-sig-logo.png "The Creative Momentum . Atlanta Top Web Design Firm")](https://www.thecreativemomentum.com/) [Get a Quote](https://www.thecreativemomentum.com/quote) [* View All Blogs*](https://www.thecreativemomentum.com/blog) # Company Website Design, Vision, and Direction ![](https://www.thecreativemomentum.com/hubfs/Michael%20White-1.jpg) Updated on October 1, 2024 Posted on July 10, 2012 by [Michael White](https://www.thecreativemomentum.com/blog/author/michael-white) [![Company Website Design](https://www.thecreativemomentum.com/hs-fs/hubfs/Company-Website-Design-224x300.jpg?width=224&name=Company-Website-Design-224x300.jpg)](https://www.thecreativemomentum.com/hs-fs/file-3572845981-jpg/blog-files/tcmcarl-224x300.jpg) Every creative designer has heard the term “make it pop!” from a client and it is important to really understand what the client means by this. Clients are giving their vision and direction for their company website design, but in another language. Most clients know what they want without being able to really describe it and sometimes will not know until they see it-“I know what I want and we are not there yet” can also be commonly heard. There is nothing more frustrating to a client than going through ten iterations of design work and the feeling that the designer is not making progress on the project. So how do you bridge that gap? One thing we do at [The Creative Momentum](https://www.thecreativemomentum.com/contact) is we ask many questions, align the design to the overall goal of the project, and then apply it to the company website design. If it is something targeted towards early adopters than we know we can make the design more modern. Another thing we do at The Creative Momentum is that we give options for our clients. By allowing our client to eliminate what they do not like, combine design ideas, or point out what they do like, we get to the end goal. Overall, our success has been attributed to this and we rarely go through multiple iterations since we take the time to really understand our client’s project. By understanding the strategy, branding, and asking questions, you can reduce the amount of iterations with a client and both of you in the end will be happy. - [Tweet](https://twitter.com/share) This entry was posted in [Social Media](https://www.thecreativemomentum.com/blog/topic/social-media), [Graphic Design](https://www.thecreativemomentum.com/blog/topic/graphic-design), [Web Design](https://www.thecreativemomentum.com/blog/topic/web-design), [Branding & Identity](https://www.thecreativemomentum.com/blog/topic/branding-identity), [SEO](https://www.thecreativemomentum.com/blog/topic/seo) by [Michael White](https://www.thecreativemomentum.com/blog/author/michael-white) ### Subscribe Here! ### Quick Links - [Home](https://www.thecreativemomentum.com/) - [Services](https://www.thecreativemomentum.com/services) - [Work](https://www.thecreativemomentum.com/folio) - [About Us](https://www.thecreativemomentum.com/studio) - [Contact Us](https://www.thecreativemomentum.com/contact) - [Support](https://www.thecreativemomentum.com/customer-support) ### Our Momentum - [Blog](https://www.thecreativemomentum.com/blog) - [Awards](https://www.thecreativemomentum.com/awards) - [Careers](https://www.thecreativemomentum.com/careers) ### Services - [Website Development](https://www.thecreativemomentum.com/services/website-development) - [UI / UX](https://www.thecreativemomentum.com/services/ui-and-ux/) - [Wordpress](https://www.thecreativemomentum.com/wordpress) - [Branding / Corporate Identity](https://www.thecreativemomentum.com/services/branding-and-corporate-identity/) - [Graphic Design](https://www.thecreativemomentum.com/services/graphic-design/) - [Video / Media](https://www.thecreativemomentum.com/services/video-and-media) - [SEO](https://www.thecreativemomentum.com/services/seo/) - [Inbound Marketing](https://www.thecreativemomentum.com/services/inbound-marketing-agency) - [Advertising](https://www.thecreativemomentum.com/services/advertising/) - [Marketing / Strategic Planning](https://www.thecreativemomentum.com/services/digital-marketing/) - [ADA Compliant Website](https://www.thecreativemomentum.com/services/ada-compliant-website) The Creative Momentum   Atlanta Web Design Firm [13560 Morris Road, Suite 4240 ](https://maps.app.goo.gl/3ShEDjza7S1Wqtiq8) [Alpharetta, GA 30004](https://maps.app.goo.gl/3ShEDjza7S1Wqtiq8) Dallas Digital Marketing Agency [5550 Granite Parkway, Ste 200](https://goo.gl/maps/voEQKdDfVNMXTbU26) [Plano, TX 75024 ](https://goo.gl/maps/voEQKdDfVNMXTbU26)   [(469) 240-3913](tel:4692403913) ### Social - [**](https://www.facebook.com/thecreativemomentum) - [**](https://twitter.com/creativemomentu) - [**](https://www.youtube.com/user/thecreativemomentum) - [**](https://www.linkedin.com/in/thecreativemomentum/) - [**](https://www.pinterest.com/cmomentum/) © The Creative Momentum. 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