Pay-per-click advertising can be a marketer’s biggest asset or it’s most volatile folly. There are countless cogs in the adwords machine that can benefit you depending on your industry, products, or the types of services that you offer. Keywords, broad match, phrase match, location targeting, language targeting, and call / social extensions are a small fraction of the advertising and targeting tools that Adwords offers. Because most of us are too busy to really get down to the bare bones of a successful adwords campaign, we often end up in the hole instead of seeing a substantial ROI.
These are a few of the comments we hear from potential clients concerning PPC advertising:
“My customers don’t shop online” (Ahem, wrong! Actually according Google 98% of customers at least research products and services before they make a purchase).
“I’ve tried Adwords in the past and haven’t obtained a substantial ROI”
“I don’t have a large enough budget for my small business to run a successful campaign”
OR our personal favorite….
“Online advertising doesn’t work”
When used correctly this advertising channel can skyrocket your ability to track, analyze, and a convert potential customers. The Google Display Network now reaches 83% of online traffic. The amount of impressions your ads can receive if the campaign is being run correctly is unfathomable and can be your most successful form of advertising strictly based on the ability to pinpoint the exact audience you want to attract.
Many business owners are hesitant to run a campaign or hire an outside agency to do it for them. The interface can be confusing and there are so many tools and targeting options to choose from that attempting to launch and monitor a campaign can be downright overwhelming. Plus let’s face it-business owners don’t have the time.
The great thing about hiring someone to do it for you is this: most of the time they are certified, they know what works and what doesn’t and they are not here to waist your time. Adwords is one of the very few portals that literally gives you an ROI figure in real-time. You can’t find that in any other type of traditional advertising or social media.
If you've never used it, struggled with it, or have even had success but are growing tired of the constant upkeep involved in an Adwords campaign: don't hesitate to hire an agency to manage the upkeep. You have enough to worry about and your advertising investment will be in great hands.