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Southern Tots Doubles Sales YOY with eCommerce Solution from The Creative Momentum

Updated on March 24, 2024
Posted on September 4, 2015 by Carl Widdowson
ATLANTA, Sept. 4, 2015 /PRNewswire/ -- The Creative Momentum, a top-ranked web design firm in Atlanta, and Southern Tots, an online retailer of smocked and appliqué clothing for children, launched a website to extend the brand's lucrative social media model into a high-engagement ecommerce site that has doubled YOY sales in its first month live. 

The site was conceived from Southern Tots' early model, a Facebook-based business page that featured 20 daily sale items designed to simplify the coordination of children's smocked clothing and give shoppers more for their money. The page quickly earned 750,000+ Likes and generated an active stream of customer feedback, which Southern Tots Founder Ashley Jernigan used to drive the business model. Jernigan engaged The Creative Momentum in 2014 to build an ecommerce solution with a clear focus on combining successful elements of her Facebook model with improved visual flow, curated content, community engagement, stability and a great customer experience. 

"Customer feedback drives everything we do, from which styles we develop to what inventory we include in our daily sales," said Jernigan. "The Creative Momentum's work has been amazing. They accelerated my vision to always give customers the best experience by providing a platform where they can voice their needs, recommend products, mix and match outfits for special holidays or multiple kids, and get the best deal on products that create lifelong memories."

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