In case you haven’t noticed, inbound marketing has become one of the most popular ways to attract new clients while also generating interest with your loyal, established customer base. Did you know that the same inbound marketing strategies used to boost revenue can also be used to improve your non-governmental organization (NGO)? Here are some ways that inbound marketing can be used to help your nonprofit organization grow.
It’s about Building Trust
The idea of inbound marketing is to develop content that’s interesting and informative. Instead of spending your time and money trying to convince people to use your goods and services, you create a platform that attracts people. You establish yourself as an authority in your field of expertise so that people value what you have to say and are interested in what you have to offer.
Unlike regular businesses, the purpose of an NGO isn’t to maximize profits. However, that doesn’t mean that inbound marketing strategies aren’t useful for your nonprofit organization. Consider the following from a study conducted by Global NGO Online Tech:
- Fewer than half the NGOs out there use blogging as a tool to better spread their message.
- Millennials, at 72%, are more likely to give donations over the internet than any other group.
- Almost 85% of NGOs use Twitter and 95% maintain a Facebook page.
- Nearly 80% of NGOs agree that social media is important for receiving funding.
As you can see, inbound marketing can be an effective way of promoting awareness of your NGO by blogging and engaging on social media. This, in turn, will make more people trust your organization.
It Boosts Your Credentials
The benefits of having an active blog on your NGO’s webpage are huge. It keeps your loyal followers interested and attracts new people. Did you know that it can also make you look more like an expert in your field? Posting a steady stream of meaningful and thought-provoking content is one of the best ways to attract potential investors. It shows them that you’re serious about your organization and you know your field, front and back. After all, nobody is going to want to give money to a group that they don’t know anything about!
You Bring in More Traffic
Building your NGO’s reputation and creating confidence in your organization aren’t the only benefits that come from inbound marketing. Using social media and blogging to talk about your products are also a great way to increase your SEO ratings. Every time you post updates with good keywords, meaningful information, and high-quality links, you’re working to increase your SEO rating.
Use Inbound Marketing to Enhance Your NGO
Don’t think that inbound marketing is only useful for increasing revenue. Along with reaching out to new donors, adding an inbound marketing strategy to your NGO can help you find more volunteers, raise awareness about your organization, or help find partners eager to work with your group.
By using social media, blogging, and mailing lists, you can generate more awareness about who you are and what your NGO’s mission is. This, in turn, will increase your support base and help you achieve higher goals in the future.