With the advancements of search engine technology, your website has the potential to be accessed from anywhere by people interested in your area of expertise. In order to get the conversion rates that you’re looking for, you should make sure that your website is designed to maximize user experience.
One of the most important things to consider is that a website that is well-optimized for search engines will attract qualified visitors and experienced consumers alike. This means that you will have people who seek your page out because they know about the services you provide, and you will also receive traffic from curious readers who are looking to learn more. For this reason, it is important to keep a website that captures the attention of the serious consumer while also providing information to first-time visitors about your products and services.
Avoid Common Pitfalls When Creating Web Content
Creating a website that helps you get the most out of your business can be a difficult task that requires a lot of time and research. Fortunately, there are a number of tips that can help you along the way. Below are common mistakes that you should avoid when updating your website:
- Not optimizing your site for mobile users
A study by comScore found that more mobile users access websites than desktop users. Not having a mobile-friendly website cuts off a large portion of potential customers and can seriously impact your conversion rates.
- Not knowing the needs of your target audience
You want to make your website as engaging as possible. Know what your readers are looking for and target that specific area. Don’t bore them with unnecessary information that they already know or provide content that is irrelevant.
- Publishing content infrequently
Studies have shown that companies that publish more blog posts per month can get up to triple the inbound traffic as those who make weekly posts. Dedicate some time to thinking about how you can deliver meaningful and informative content. Posting up to 15 times a month will not only help you establish yourself as an authority in your field, but it can also greatly boost the leads your company generates.
- Having a poorly designed website
The layout of your website is more important than you may know. In fact, a study by Kinesis concluded that three-quarters of customers make decisions influenced by a business’ website design.
When designing a website, less can be more. Make sure that your website isn’t cluttered with unnecessary cheesy pictures and videos, avoid using a lot of loud colors, and don’t add background music and auto-play videos.
Making a Website That Works
Building a website that increases your conversation rates doesn’t have to be difficult. For many people, your website is their first impression of your company. Here are some ways that you can optimize your website and boost your reader base:
- Create a website that is optimized for the most popular devices
- Make sure that average loading time is two seconds or less
- Break paragraphs up into three or four sentences so that users can engage in F-shaped pattern reading
- Write using a natural, conversational tone that avoids unnecessary jargon
- Ensure that all of your links and forms work, and that all of your published contact details are up-to-date
A good website is one that can provide customers with information that is helpful to them. When publishing content and updating your website, think about how you can answer their questions and publish information they need.
We would love to hear from you and your success stories around ideas and tips that has helped your business with regards to your website. Feel free to comment below!