--- title: How to Stretch Your AdWords Budget and Keep More Profit description: Stretching your AdWords budget and keeping more profit is not unrealistic. Businesses hoping to actually achieve a sustainable ROI cannot afford to make careless mistakes. Read on to see how. image: https://www.thecreativemomentum.com/hubfs/TCM%20Blog%20Images/Fotolia_250338_Subscription_Monthly_M.jpg --- CloudMellow Acquires The Creative Momentum [Read Press Release](https://www.prnewswire.com/news-releases/cloudmellow-expands-into-the-atlanta-market-through-the-acquisition-of-award-winning-website-design-and-digital-marketing-company-the-creative-momentum-301593009.html?tc=eml_cleartime) [The Creative Momentum - Top Web Design Firm - logo](https://www.thecreativemomentum.com/) [![The Creative Momentum . Atlanta Top Web Design Firm](https://www.thecreativemomentum.com/hs-fs/hubfs/the-creative-momentum-white-sig-logo.png?width=189&height=54&name=the-creative-momentum-white-sig-logo.png "The Creative Momentum . Atlanta Top Web Design Firm")](https://www.thecreativemomentum.com/) [Get a Quote](https://www.thecreativemomentum.com/quote) [* View All Blogs*](https://www.thecreativemomentum.com/blog) # How to Stretch Your AdWords Budget and Keep More Profit ![](https://www.thecreativemomentum.com/hubfs/Brent%20Wildman-1.jpg) Updated on October 1, 2024 Posted on February 9, 2017 by [Brent Wildman](https://www.thecreativemomentum.com/blog/author/brent-wildman) ![How to Stretch Your AdWords Budget and Keep More Profit](https://www.thecreativemomentum.com/hs-fs/hubfs/How-to-Stretch-Your-Adwords-Budget-and-Keep-More-Profit-2625x1350.jpg?width=443&name=How-to-Stretch-Your-Adwords-Budget-and-Keep-More-Profit-2625x1350.jpg) Let’s take a moment out of our day and share a dream. In this dream, your company is run by eccentric millionaires. Millionaires who love marketing. Millionaires with a curious penchant for Pay-Per-Click (PPC) advertisement. These fictional figureheads would be open to experimentation and would give your team free reign to dump as much money as you could spend into your PPC AdWords campaign. What you do wouldn’t matter. You could brute force your way through your PPC strategy, buying keywords like a digital drunken sailor without a care in the world. Full stop. In the words of Eminem: “*Snap back to reality. Oh, there goes gravity*.” ## **You have to optimize your AdWords campaign** We’d love to live in a world where we had unlimited marketing spend to devote to PPC management, but real life doesn’t work that way. Businesses hoping to actually achieve a sustainable ROI can’t afford to approach their AdWords campaign like drunken millionaire sailors. Knowing how to optimize your AdWords budget means understanding (as far as any of us can, given Google’s algorithmic secrecy) where the budget actually goes. ### **Understand Cost per Click** One of the central strategies of optimizing AdWords spend involves understanding your Cost-Per-Click (CPC), or how much you’ll be shelling out for each click you receive. Broadly, it’s a measure of how much your AdWords campaign will cost and ultimately your ROI. While the exact formula for determining CPC is a closely guarded secret that Google isn’t sharing, it involves these factors: - Your keyword selection - Your maximum bid - Your Quality Score - The competitione’s ad ranking, bids, and Quality Score And while we could talk all day about any one of these factors, start the process by using [Google’s bid simulators ](https://support.google.com/adwords/answer/2470105?hl=en)to estimate conversion potential of various bid campaigns. These testing tools let you measure campaign performance and simulate different ways you can stretch your limited dollars. ### **Bid smart on keywords** Keyword bidding is simple. High-ranking keywords are expensive. Low-ranking keywords are cheap. It’s your job to research your market and find a middle ground that works for your budget. This is where many marketers fail, throwing too many dollars at expensive keywords with too much competition or aiming too low with obscure keywords that never get clicked. Do your homework, use keyword grouping tools, and pair your research with your Google Analytics to identify focused, long-tail keywords that your market will be searching for. ### **Use filters** The nature of PPC advertisement means you don’t pay unless users click, but what about clicks coming from users in regions you don’t serve? If there are any geographic regions or countries that you don’t provide services to (or have historically shown low conversions such that advertising there is a waste of time), set up AdWords filters to [block by region](https://support.google.com/adwords/answer/1722040) or even [block specific IP addresses](https://support.google.com/adwords/answer/2456098?hl=en). ### **Update seasonally** Just as you keep your website and marketing strategies updated, don’t forget to update your PPC campaign with the changing seasons. Different keywords may become more/less relevant depending on the time of year or current market conditions. Plus, PPC ad copy can go out of fashion in a flash. Don’t neglect your ads when you update. ## **More bang for your PPC buck** Consider these strategies as a starting point for getting the most out of your PPC campaign. As you develop your strategy, you’ll find specific nuances in the PPC marketing structure that’ll work for your unique business. Unless, you know, your company is powered by insane marketing tycoons with more dollars than sense. In which case, carry on. The rest of us will be back here using our brains. - [Tweet](https://twitter.com/share) This entry was posted in [Paid Media (PPC)](https://www.thecreativemomentum.com/blog/topic/paid-media-ppc) by [Brent Wildman](https://www.thecreativemomentum.com/blog/author/brent-wildman) ### Subscribe Here! ### Quick Links - [Home](https://www.thecreativemomentum.com/) - [Services](https://www.thecreativemomentum.com/services) - [Work](https://www.thecreativemomentum.com/folio) - [About Us](https://www.thecreativemomentum.com/studio) - [Contact Us](https://www.thecreativemomentum.com/contact) - [Support](https://www.thecreativemomentum.com/customer-support) ### Our Momentum - [Blog](https://www.thecreativemomentum.com/blog) - [Awards](https://www.thecreativemomentum.com/awards) - [Careers](https://www.thecreativemomentum.com/careers) ### Services - [Website Development](https://www.thecreativemomentum.com/services/website-development) - [UI / UX](https://www.thecreativemomentum.com/services/ui-and-ux/) - [Wordpress](https://www.thecreativemomentum.com/wordpress) - [Branding / Corporate Identity](https://www.thecreativemomentum.com/services/branding-and-corporate-identity/) - [Graphic Design](https://www.thecreativemomentum.com/services/graphic-design/) - [Video / Media](https://www.thecreativemomentum.com/services/video-and-media) - [SEO](https://www.thecreativemomentum.com/services/seo/) - [Inbound Marketing](https://www.thecreativemomentum.com/services/inbound-marketing-agency) - [Advertising](https://www.thecreativemomentum.com/services/advertising/) - [Marketing / Strategic Planning](https://www.thecreativemomentum.com/services/digital-marketing/) - [ADA Compliant Website](https://www.thecreativemomentum.com/services/ada-compliant-website) The Creative Momentum   Atlanta Web Design Firm [13560 Morris Road, Suite 4240 ](https://maps.app.goo.gl/3ShEDjza7S1Wqtiq8) [Alpharetta, GA 30004](https://maps.app.goo.gl/3ShEDjza7S1Wqtiq8) Dallas Digital Marketing Agency [5550 Granite Parkway, Ste 200](https://goo.gl/maps/voEQKdDfVNMXTbU26) [Plano, TX 75024 ](https://goo.gl/maps/voEQKdDfVNMXTbU26)   [(469) 240-3913](tel:4692403913) ### Social - [**](https://www.facebook.com/thecreativemomentum) - [**](https://twitter.com/creativemomentu) - [**](https://www.youtube.com/user/thecreativemomentum) - [**](https://www.linkedin.com/in/thecreativemomentum/) - [**](https://www.pinterest.com/cmomentum/) © The Creative Momentum. All Rights Reserved. The Creative Momentum Signature brand and logo are trademarks of The Creative Momentum, LLC. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/997823958/?value=0&guid=ON&script=0)