Optimizing your conversion rate can greatly increase your profit margins by taking your current website traffic and increasing the likelihood that your user base will use your services. While spending more money and time boosting your marketing campaign through paid advertisements can help increase sales, making your website more user-friendly can often be just as effective.
Improving Customer Action on Your Site Is Quick and Easy
The layout of your website plays an important role in influencing customer conversion. There are a number of tools that you can use to see how viewers navigate your website, allowing users to analyze “hot” and “cold” mouse click zones on a page, reveal where readers tend to spend the most time looking, and give webmasters an idea of the optimal places where calls-to-action should be placed on a site.
Another important factor to consider is accessibility. Providing easy-to-find contact details, an interactive site format, and a FAQ page that is routinely updated are all great ways to optimize your site. For example, Wells Fargo found that better customer service in the form of live chats with customer care technicians greatly increased the company’s home equity conversion rates by 30–40 percent.
Customers Want to Feel Like They’re in Control
You want to make sure that your viewers don’t feel like you’re pushing them into buying your services. To do this, consider setting up a sales funnel with three goals in mind:
- Create awareness: Provide information and advice in your field through a blog or multimedia platform, but don’t actively promote your product.
- Generate interest: Allow for time to build trust and develop a relationship with your readers.
- Sell your product: Provide proof in the form of studies or third-party reviews why your product or service is the best on the market.
The important thing to remember is that you need to give your readers adequate time to make a decision regarding purchases. People generally need more time to think about buying a product the more expensive or complicated it is. Implementing a wish list feature or “Add to Cart” button can help with this, and for computer programs and SaaS platforms, a free trial period can aid in boosting sales.
Avoid Making These Mistakes
The biggest mistakes that can negatively impact your conversions include:
- Too much unnecessary text.
- Mandatory registration or subscription forms for new readers.
- A site that is difficult to navigate.
Improving your conversion rate is as simple as making information of your website easy to find. Roughly half of all web-based sales lost are a result of a confusing layout. Because of this, it’s critical to have a website format that the majority of people prefer. By avoiding these pitfalls, while guaranteeing your product and using trust badges on your page, your customer conversion rates will see the effect.