Mentholatum is a global health and wellness company that houses some of the most prestigious, non-perscription brands like Oxy acne solutions and Soft Lips lip balm. With such an extensive amount of brand power, Mentholatum needed a website that matched their dedication to outstanding products. Founded in 1889 in Wichita, Kansas, they began as a small store with soaps, toiletries, and personal care products. Since their first store opened it's doors, they have experienced massive growth into a global health and wellness company known for excellent quality and value. In 1988, Rhoto Pharmaceutical Company, Ltd. acquired The Mentholatum Company. This united a leading wellness power with a Japanese pioneer in over-the-counter medicines and consumer healthcare products.

Project

To redesign Mentholatum's U.S. Corporate website

Challenge

Although Mentholatum experienced great success in the years following its merger with Rhoto, their website did not reflect the company culture and was unable to compete with adversaries like Procter&Gamble and Johnson&Johnson. It was necessary to create something fresh, clean, and most importantly responsive. One of the greatest challenges was to redesign a website that would reflect all the brands in the right way.