Design trends always come and go. When it comes to websites, we’ve all but forgotten the era of busy page layouts from the turn of the century, and the Flash-enabled sites of the early 2000s are at best, a distant memory. Although those trends are gone, these "ancient" sites played an important role in establishing modern web elements conventions that consistently convert website visitors.
If you want to know how to convert website visitors, look to the past and use these time-tested web design elements.
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