Most people know that creating a website that features giant blocks of text written in small, pale blue font against a white background is a bad idea. Reading through that much text alone would easily overwhelm the average web visitor; making it harder to read using poor color choices will guarantee that no one will make the effort. This web design faux pas may be a common-sense design fail, but it also highlights the importance of web accessibility.
Content that’s hard to read doesn’t just hurt conversions. It makes your website inaccessible. For the average person with average vision, your site is an annoyance. But for someone with poor vision, your website is impossible to navigate. So, as you tackle key aspects of user interface (UI) and user experience (UX), you must also be aware of “digital ableism.”