If you want a website that attracts visitors and boosts conversion rates, you can't afford to have a poorly implemented website design. One of the biggest factors that separate great sites from average or poorly designed ones is user experience (UX). Visitors want to be able to read about your product, find your contact information, and navigate your website with ease; if they can’t, your sales are probably going to drop.Read More
If online marketing were a professional sport, SEO would be the playbook. You just can't send your team out there without a clear strategy. When a digital marketing specialist hears the words search engine optimization, his response is usually something along the lines of "when, where and how much?" SEO is something that's taken for granted in online advertising. When it comes to business, however, the major concern is the bottom line, and your boss may have some questions that need to be answered before implementing SEO.Read More
One of the most important decisions you will ever make for your business is selecting a great web design firm, because your website directly affects how people view your company.
The web design process can be overwhelming, so we wanted to show you step-by-step how great websites are created. This free whitepaper guides you from start to finish and points out common pitfalls along the way.Read More
If you've been around for a while, you might remember the good ol' days of flashing welcome messages and auto-playing MIDI files as you browse the latest personal diary-style websites on GeoCities.
…actually, maybe it’s a good thing we've evolved from there.
Web design, just like fashion, is always in a state of flux. What’s hot one year will be considered old hat the next. Keeping up with what's appealing to your visitors is just as important as any functional, developmental changes you might make to comply with the latest Google algorithm changes.Read More
In order to create an excellent website that best suits your business’ needs, you’ll need to create a web page that’s aesthetically pleasing, informative, and easy to navigate. If your web page is missing one or more of these components, the chances of you attracting clientele and boosting your conversion rates are severely inhibited. This is why it’s essential to consider user experience, or UX, when creating a website that showcases your goods and services.Read More
Did you know that the way you design your website can either make or break your business? While that may sound harsh, consider the following: your website is often the first impression that people get of you and your company. A poorly-designed website creates a negative impression, which causes people to doubt the quality of your goods and services.Read More
Your brand is unique.
Yes, it’s true. In the words of Barney the Dinosaur: “There isn’t another in the whole wide world who can do the things you do.”
We promise that’s the last time we’ll ever quote Barney. But the point stands: Your brand has its own unique selling points that draw your customers in and compel them to start down the long road toward conversion. Your website design is how you show off these assets.Read More
Marketing your company is a full-time job in this day and age. Among the many things to consider are creating blog posts, interacting with your customer base on social media, and creating mailing lists. One important area that you might have been neglecting is web design.Read More
Some people call web design an art. Others call it a science.
Really, it’s a mix of both. There’s a creative element to design, but when dealing with concrete products crafted with a goal in mind, there’s certainly room for error. Let’s tackle a few common web design mistakes that send visitors running, along with showcasing some eye-splitting examples of these atrocities in action.Read More
We all know that if you want to sell a product online, you need images. And not just any image- high quality images are very important.
Have you ever gone to someone’s eBay listing or shopped online and saw posts that offered a robust description of an item but featured no photos of it or the photo was blurry?
What’s your first thought when you see that?
We don’t know about you, but the first thought that jumps into our minds is a suspicious “Why?”
Why wouldn’t they include a photo or a high quality photo for those websites that have poor imagery? Do they have something to hide? Are they BS-ing us about the condition of the product? Do they not realize the increase in a conversion with a high quality photo versus a poor quality one?
As soon as that idea appears, it plants itself like a weed and is nearly impossible to remove. The sale is pretty much dead at that point, never mind how much effort the seller put into their product description.Read More