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How Website Conversion Paths Can Improve Your Business

What’s the point of a website?

Is it to provide information to your customers? Is it to engage with them? Is it to show off your brand’s persona?

Sure, all of the above is true. But to borrow from Star Trek, none of these goals are your Prime Directive. The Prime Directive—your website's guiding principle and number one goal—is to generate quality leads. Everything else is secondary.

Your website is an investment, and you’ll achieve a strong ROI only when you maximize your website’s ability to collect information, convert visitors, and bring these users into your marketing funnel.

The best way to do this is through a simple and understandable conversion path.

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What Does the GDPR Signal For the Future of Web Development?

As we recently discussed, the EU-based General Data Protection Regulations (GDPR) are here, taking effect on May 25, 2018. This new regulation came in the wake of growing concerns about consumer privacy, particularly in how businesses handle the storage of personal information.

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General Data Protection Regulation (GDPR) for Websites and What You Need to Know

Amidst the recent stream of controversies surrounding Facebook, Cambridge Analytica, and our global (lack of) data privacy, the European Union is taking action. Taking effect on May 25, 2018, a new set of cybersecurity guidelines have completely changed the way EU businesses handle customer data.

These are known as the General Data Protection Regulations (GDPR).

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6 Tips for Reducing Bounce Rate on Your Website

Posted on May 30, 2018 by Matt Stewart

“Bounce” is an ugly word in online marketing. Google defines bounce as any session where only a single request is sent to its Analytics server. And while a certain amount of bounce is perfectly normal, it’s good practice to try to reduce the rate as much as possible.

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Advance SEO: 3 Ways To Increase Your CTR!

Posted on May 3, 2018 by Michael Yang

 

 

What is average click-through-rate and why does it matter? The average CTR is one of the most important metrics for any digital marketer looking to drive more traffic to their website. It is calculated by dividing total clicks by total impressions, then multiplied by 100. The equation will look like this:

 

CTR=(total clicks/total impressions) x 100

 

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How to Solve the Biggest Problems with Website Design

If you want a website that attracts visitors and boosts conversion rates, you can't afford to have a poorly implemented website design. One of the biggest factors that separate great sites from average or poorly designed ones is user experience (UX). Visitors want to be able to read about your product, find your contact information, and navigate your website with ease; if they can’t, your sales are probably going to drop.

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7 Things about SEO Your Boss Wants to Know

Posted on May 24, 2017 by Michael Yang

If online marketing were a professional sport, SEO would be the playbook. You just can't send your team out there without a clear strategy. When a digital marketing specialist hears the words search engine optimization, his response is usually something along the lines of "when, where and how much?" SEO is something that's taken for granted in online advertising. When it comes to business, however, the major concern is the bottom line, and your boss may have some questions that need to be answered before implementing SEO.

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Learn How to Simplify the Process of Great Web Design

One of the most important decisions you will ever make for your business is selecting a great web design firm, because your website directly affects how people view your company. 

 

The web design process can be overwhelming, so we wanted to show you step-by-step how great websites are created. This free whitepaper guides you from start to finish and points out common pitfalls along the way. 

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2017 Web Design Trends to Consider When Redesigning Your Website

If you've been around for a while, you might remember the good ol' days of flashing welcome messages and auto-playing MIDI files as you browse the latest personal diary-style websites on GeoCities.

…actually, maybe it’s a good thing we've evolved from there.

Web design, just like fashion, is always in a state of flux. What’s hot one year will be considered old hat the next. Keeping up with what's appealing to your visitors is just as important as any functional, developmental changes you might make to comply with the latest Google algorithm changes.

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The Importance of User Experience in Web Design

In order to create an excellent website that best suits your business’ needs, you’ll need to create a web page that’s aesthetically pleasing, informative, and easy to navigate. If your web page is missing one or more of these components, the chances of you attracting clientele and boosting your conversion rates are severely inhibited. This is why it’s essential to consider user experience, or UX, when creating a website that showcases your goods and services.

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