Website design has come a long way since the early days of the internet. Simply having a website was a feat once upon a time, but these days, responsive website design is required to compete in the digital space.
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The words “contentious” or “controversial” used in the same breath with “web design trends” might seem a little weird—unless you’re heavily entrenched in the world of graphic and web design. But just like any other industry, web design isn’t immune to trends. Some trends are so enduring that they become timeless principles, like using legible fonts or ensuring that your color palette isn’t too intense for viewers’ eyes.
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Conversions are crucial key performance indicators (KPIs) for marketing and web design departments. The more conversions you have, the more you can assume that your design tactics are effective.
Some ideas, while well-intentioned, may not be data-driven or actionable. This, in turn, forces web designers and developers to implement website elements that may be doing more harm than good. Sometimes jumping on a design trend bandwagon isn't the best idea.
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