You have a business, and you’re looking to assess the areas that you can improve. The next step is to use Key Performance Indicators, or KPIs, to track your strengths and weaknesses.
Before you can assess how your website is doing, you first need to determine what your goals are and build a framework accordingly. Maybe you’re looking to increase advertising income, improve user satisfaction, or revamp the content on your site. Utilizing KPIs can help you track your performance in all of these areas by measuring your site’s success or shortcomings.
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