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Which Website KPIs Are You Tracking?

You have a business, and you’re looking to assess the areas that you can improve. The next step is to use Key Performance Indicators, or KPIs, to track your strengths and weaknesses.

Before you can assess how your website is doing, you first need to determine what your goals are and build a framework accordingly. Maybe you’re looking to increase advertising income, improve user satisfaction, or revamp the content on your site. Utilizing KPIs can help you track your performance in all of these areas by measuring your site’s success or shortcomings.

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How CEOs Need to Look at SEO, Rankings, & Everything Organic

Dear CEO, please stop looking at rankings everyday. Please stop asking why did this particular keyword go from #2 to #4 last week. And please, stop looking at rankings everyday. That was said for the second time, purposefully.

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Responsive Website Design Needed by April 21st – Google’s Algorithm Change


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Benefits of A/B Testing for Your Website

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2014 Web Trends

2013 marked an evolutionary year in web design, marketing, and social media. These three markets are effortlessly intertwining with one another as branding and sales channels. According to Exacttarget’s report marketing projections for 2014, the top five areas of spending will include data and analytics, marketing automation, email marketing, social media marketing, and content management. Whether it is the process and avenues through which marketers collect data on their audience, or how users are surfing the web and engaging on the web: data and mobile devices are more influential than ever.

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Five Things to do When You Launch a Website


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The Shared Marketing Mission

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3 Easy Steps to Improve Your SEO Ranking Tomorrow

"It's not what you do, it is the way you do it"

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