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10 SEO Trends for 2021

Search engine optimization (SEO) is a critical component of digital marketing that focuses on making your website search-friendly in order to improve its rankings in organic search results. While some aspects are always considered best practice, like ensuring metadata is properly attributed, some SEO trends come and go.

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The Growing Role of Voice Search in SEO

If you want to drive traffic to your site, you need to follow search engine optimization (SEO) best practices. These days, as more and more people rely on voice assistants through mobile or smart home devices, it’s not enough to rely on optimized text. This means that any business with a website better learn how to account for the impact of voice search on their SEO strategy.

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The Future of Voice Search (Or is it Already Here?)

Modern, interconnected smart technology presents a unique challenge for SEO. Smart devices make it seem like The Jetsons have replaced The Joneses, and new Internet of Things technology has search engine optimizers rushing to keep up. 

Users don’t want Rick Astley to start singing from a smart speaker when they ask for a banana bread recipe. That’s where voice search, and proper search engine optimization for voice search, comes into play.

 

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