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Pay Per Click (PPC) Campaign Strategy

The most hotly-contested real estate on the internet is to be ranked at the top of search results. The best way to reach the top of Google rankings is to use proper SEO practices, but it takes time to build equity. The higher you rank, the more visibility and customers you're likely to get—which means more money!
 
A popular way to shortcut the process (though not to replace SEO entirely) is with pay per click (PPC) ads. In exchange for payment, search engines will push your content to the top of the results, and you pay them every time someone clicks your ad. 
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