These days, it takes more than a slick, gorgeous website to drive conversions. If you think that all you need to convert prospects is polished web design, it’s time to rethink this notion. Along with a site that functions and is easy to navigate, customers want to know who you are as a business. They want to know your backstory. The art of storytelling is a marketing method that creates affinity with your brand.
Read MorePosted in Content Marketing, Conversion Rate Optimization, Storytelling, Best Conversion Strategies, Content Creation, Increase Website Conversions
Humans are social beings, and we build our culture around storytelling. Stories define our shared experience, and the narratives we find in novels, on television, and at the movies create the basis for the pop culture machine at the center of modern life.
Read MorePosted in Best Web Design, Storytelling