Search engine optimization (SEO) and keywords go together like wine and cheese. It’s nearly impossible to talk about one without discussing the other.
Keywords are what attract search engine crawlers to your website. When someone searches for “ice cream,” Google heads out into the internet for every instance of “ice cream” or related terms and brings back the best results. If your web page doesn’t mention any terms or phrases related to ice cream, you’re not going to show up.
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