When users visit a website, they expect to find the content they need with ease. The navigation bar is the simple design element that facilitates this. However, don’t let the simplicity of its concept allow your designers to neglect it, as it is one of the most important aspects of your overall design.
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The nav bar isn’t a complicated concept. It’s really just a list of links designed to point your viewers around your page. But this simplicity belies its importance; in truth, it’s one of the most important aspects of your website design.
A nav bar can be considered the navigational “anchor” of your web design. It’s a crucial part of each viewer’s UX, but it’s also an influential design element that contributes to time spent on-site, bounce rates, and conversions.
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The best practices for e-commerce navigation differ from other business websites in several key ways. Overall, shoppers should be able to find what they need quickly and easily. If they can’t find it or get frustrated within 5 seconds, they’re out.
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