UX design and digital marketing are similar disciplines with many overlapping techniques and skill sets. However, even though both professions are focused around interacting with customers, the two are often viewed as in competition with one another.Read More
It’s seems like there’s always more advice coming out on inbound marketing, doesn’t it?
It seems that way because, well, it is that way. Content production has exploded over the past few years and digital marketing is (understandably) one of the most popular topics. To help you sort through it all, we’ve compiled seven of our favorite blogs on inbound marketing for your reading pleasure.Read More
Memes are everywhere. Social Media Marketing is huge. So, it’s time to get with it and reach out to your target market with the latest viral memes, right?
That’s not how this works.Read More
A 2016 report by Social Media Examiner found that 37 percent of marketers believe that visuals are the most important content style for their marketing goals, barely falling short of blogging (38 percent).
Visual content is everywhere, and marketers have more options than ever. At the minimum, incorporate the following five visual content styles into your strategies.
Yesterday, Twitter announced on its blog the character count limit would increase for everyone from 140 to 280. They began testing the higher character limit and found it did not drastically alter the way people use Twitter, which is popular for its brevity.
When testing began in September, marketers naturally began to wonder how this would affect the way we talk to audiences on social media. With literally DOUBLE the text, would our message be diluted by half?Read More
Back in the day, when kids wanted to make some pocket change for the summer, all they needed was a jug of lemonade, a Sharpie, a piece of cardboard, and their adorable little smiles. Talk about a slice of Americana. Unfortunately for little Billy, times have changed. If he’s looking to make enough for that new bike, he’d better be on top of his social media game. Where’s the Instagram account for Billy’s Lemonade Stand? Is he even paying attention to the Yelp reviews? What’s going on with his analytics? Does he have the slightest idea about SEO best practices?Read More
The Creative Momentum CEO and Founder Carl Widdowson is known for his sharp eye and ability to find just the right design for his projects. This is why Hewlett Packard called on him to design a concept they were testing targeted to millennials – that generation of youngsters marketers struggle to understand.
“HP wanted a completely independent site. New design, new URL, new name.” Widdowson continues, “I began doing research on which colors were most compelling to millennials. They are attracted to bright colors. Not neon and not pastel. Somewhere in between. I devised an entire branding strategy and this is what I came up with.”Read More