Back in the day, when kids wanted to make some pocket change for the summer, all they needed was a jug of lemonade, a Sharpie, a piece of cardboard, and their adorable little smiles. Talk about a slice of Americana. Unfortunately for little Billy, times have changed. If he’s looking to make enough for that new bike, he’d better be on top of his social media game. Where’s the Instagram account for Billy’s Lemonade Stand? Is he even paying attention to the Yelp reviews? What’s going on with his analytics? Does he have the slightest idea about SEO best practices?Read More
The Creative Momentum CEO and Founder Carl Widdowson is known for his sharp eye and ability to find just the right design for his projects. This is why Hewlett Packard called on him to design a concept they were testing targeted to millennials – that generation of youngsters marketers struggle to understand.
“HP wanted a completely independent site. New design, new URL, new name.” Widdowson continues, “I began doing research on which colors were most compelling to millennials. They are attracted to bright colors. Not neon and not pastel. Somewhere in between. I devised an entire branding strategy and this is what I came up with.”Read More