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A Primer on Influencer Marketing and Inbound

Influencer marketing has gotten a bad rap lately. Instagram is filled with “influencers” shamelessly promoting products—and making good money doing it! But it’s not only for social media. Businesses across various industries are using influencers to grow their brands. In fact, the influencer marketing industry is expected to reach $9.7 billion by the end of 2020.

If done correctly, influencer marketing can be a powerful asset in your inbound toolbox to gain customers, increase brand recognition, and promote your products.

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