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Is Influencer Marketing a Viable Strategy in 2021?

Social media introduced a powerful new way of marketing to consumers through influencers. Influencers may have earned themselves a bad rap over the years for shameless plugs and product promos, but it’s hard to argue with the numbers.

In 2019, the influencer marketing industry was worth about $8 billion. With nearly 80% of businesses using influencer marketing, the industry is expected to almost double and hit $15 billion by 2022.

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A Primer on Influencer Marketing and Inbound

Influencer marketing has gotten a bad rap lately. Instagram is filled with “influencers” shamelessly promoting products—and making good money doing it! But it’s not only for social media. Businesses across various industries are using influencers to grow their brands. In fact, the influencer marketing industry is expected to reach $9.7 billion by the end of 2020.

If done correctly, influencer marketing can be a powerful asset in your inbound toolbox to gain customers, increase brand recognition, and promote your products.

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