Your website’s primary goals are to provide information, interact with visitors, and, eventually, set them on the road to conversion. Of course, “conversion” can mean many different things: Providing an email address, downloading content, receiving a quote, or even purchasing a product outright.Read More
What’s the point of a website?
Is it to provide information to your customers? Is it to engage with them? Is it to show off your brand’s persona?
Sure, all of the above is true. But to borrow from Star Trek, none of these goals are your Prime Directive. The Prime Directive—your website's guiding principle and number one goal—is to generate quality leads. Everything else is secondary.
Your website is an investment, and you’ll achieve a strong ROI only when you maximize your website’s ability to collect information, convert visitors, and bring these users into your marketing funnel.
The best way to do this is through a simple and understandable conversion path.Read More
When it comes to websites, content can attract the customer, but it’s your website design that seals the deal. Have you devoted a lot of time and energy into developing a website that’s filled with meaningful and informative content, only to find your conversion rates lacking? If so, you might want to consider revamping your site’s design, and here’s how you can do it.Read More
The way you set your landing page up is important. It’s one of the first impressions that customers will have about you, and it's usually the only chance you have to convince the visitor to follow your call to action (CTA). It's vital that your landing page is easy to navigate, has a clear CTA, and is easy to read. But if it were just that simple, you wouldn't need to keep on reading, would you?