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5 Methods for Building Impossible-to-Ignore Landing Pages

Landing pages are a tested, measured and proven strategy to convert visitors you're driving to your website. So why aren't more companies using them? We find that a lot of businesses market on social media, their website and PPC campaigns and drive all of those visitors to the same page – or worse, the homepage of their website. 

 

These businesses are missing out on a valuable opportunity to slice and dice their marketing materials by buyer persona, the backbone of inbound marketing, which costs 62% LESS than outbound marketing. 

 

So, bottom line: you should be building impossible-to-ignore landing pages. Here's how.

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Why Companies Struggle to Implement Inbound Marketing

Posted on June 23, 2017 by Janice Wood

Unless you’re new to the field of digital marketing, you’ve probably noticed that inbound marketing is a hot topic in the industry. More companies are moving away from the traditional, invasive marketing techniques and adopting a strategy that attracts people to them, not the other way around.

Here are some of the common challenges that businesses face when preparing for their first inbound marketing campaign:

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