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How Google's Broad Match Modifier Will Affect Your PPC Campaigns

Google makes small changes to its algorithm every day. But every so often, it releases a significant update that rocks the marketing community.

So what's the latest big change you need to know?

Google’s is changing the way search engines return paid results for keyword queries.

Why is this important?

Because keywords form the basis of how pay-per-click ads work, this update may lead to drastic changes in pay-per-click (PPC) campaign effectiveness.

Keep reading to learn what you can do to adapt your keyword and PPC strategy accordingly.

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