Online shopping as we know it today has now been around for more than 25 years. A guy named Phil in Philadelphia bought a Sting C.D. online way back in 1994, and ecommerce officially began.
Fast forward to today, and marketing your product or service offerings in the digital space is a non-negotiable for most businesses today. You reach more potential customers, get more targeted with advertising, and can use data to refine the shopping experience.
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