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What is Google’s Keyword Quality Score?

“Quality score is one of the single most important metrics in Adwords and also one of the most ignored. No other metric has the impact that a bad, or good, quality score can have on a campaign.”  – Brent Wildman, Search Marketing Manager


There has been an update to how we view and access Google’s Quality Rating and the relevance of keywords to your ads. Due to these visual changes to reporting, advertisers are now able to easily identify underperforming metrics and compare changes and updates to historical performance.

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Ways to Raise Your Website’s SEO Click-Through Rate

Organic clicks.

They’re one of online marketing's holy grails: Increasing the number of clicks your links get without having to constantly dump money into costly pay-per-click campaigns. Raising click-through rates (CTR) is a common area of study for marketers, and there’s plenty of debate on the best way to do it.

However, we don’t think the process is as complicated as some make it out to be. For our own CTR optimization efforts, we follow a simple strategy that we’ll outline below.

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