While digital media is certainly dominant in the marketing sphere these days, print media isn’t dead. In fact, it’s still an effective marketing tool that’s often not utilized to its full potential. Studies have shown that print media and direct mail are 20% more persuasive than digital marketing tactics.
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Consistent, successful branding is kind of like business magic. The right branding message, meme or image can permanently change the way people see your company. This is especially true if your branding is catchy, timeless, and practical.
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