Inbound marketing platforms present themselves as part product, part marketing philosophy, and part way of life. The general idea of content marketing is appealing on a number of levels and follows current trends. But before bulldozing our marketing departments and meditating on the inbound way, most of us want a tangible sense of what inbound marketing tools can do for our campaigns.
A lot of what these tools have to offer can be boiled down to accessibility. Popular inbound marketing products give your marketing team access to powerful analytics and content management tools without depending on a tricked out IT department.Read More