Your website is your digital handshake to all prospective customers. It’s the greeting you extend to visitors to encourage them to join your world. And when it comes to online business, it’s often the make-or-break factor in whether or not a person will buy from you. Research by Adobe shows that 38 percent of users will give up on a site with an unattractive design.
If your site falls into this category, sometimes the best course of action is to slash, burn, and start from scratch. This is easier said than done, of course. All site owners looking at a website redesign need to follow certain rules to ensure the process works in their favor.