Everyone wants a website that’s attractive. But having one that’s attractive AND and successfully nudges visitors down the conversion path is a different story. A website can be beautiful but ineffective. Remember that it must drive sales and leads. Before you plan a website redesign, incorporate these web design best practices into your strategy.Read More
These days, it takes more than a slick, gorgeous website to drive conversions. If you think that all you need to convert prospects is polished web design, it’s time to rethink this notion. Along with a site that functions and is easy to navigate, customers want to know who you are as a business. They want to know your backstory. The art of storytelling is a marketing method that creates affinity with your brand.Read More
People are hesitant to give out their information online, and you can’t blame them. Every website is chomping at the bit to spam users with emails and promotions.
At the same time, users are constantly seeking solutions to their problems, and they'll happily provide their information if they believe they've found a resource or the solution itself. The trick is to meet your prospects where they are, by creating the "right" lead-gen forms.Read More
Put simply, content creation is the creation of new content. Online content can be blogs, e-books, videos, or images. While creating content may seem simple enough, making amazing content is a different story.
So how do you create amazing content?Read More
Design trends always come and go. When it comes to websites, we’ve all but forgotten the era of busy page layouts from the turn of the century, and the Flash-enabled sites of the early 2000s are at best, a distant memory. Although those trends are gone, these "ancient" sites played an important role in establishing modern web elements conventions that consistently convert website visitors.
If you want to know how to convert website visitors, look to the past and use these time-tested web design elements.Read More