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How the Top Web Design Firms Handle B2B Content Marketing

Posted on May 2, 2017 by Michael White


Business-to-business (B2B) and business-to-consumer (B2C) marketing share a lot of things in common – at least on the surface. Both involve the development of buyer personas, data driven ROI and a harmonious alignment of your sales and marketing teams. Given the right data and the set up, you develop a go-to-market plan and hit the ground running. When you really get down to it, however, B2B and B2C sales strategies diverge on some major variables that really shake up the game and your content marketing strategy needs to be tailored accordingly.


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