In 2019, there were over 204 billion app downloads worldwide, with 10 billion from the United States alone. App downloads have grown by an impressive 45% since 2016 and show no signs of stopping.
Clearly, people are always looking for new apps to make their lives a little easier. At least, that’s the goal.
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Branded mobile apps seemed like all the rage not long ago. Taco Bell rolled out its own branded mobile app in 2014. Starbucks brought their mobile app to market forever ago and saw huge success. Even pizza joints like Domino's and Pizza Hut jumped on the branded mobile app bandwagon.
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There’s one bit of marketing advice floating around out there that business owners might be tired of hearing. How many times have you been told that you need to “get your business a mobile app”?
This is a pervasive bit of pseudo-wisdom that online sources push without much rationale. They hear statistics that encourage them, such as the fact that the average American spends five hours per day on mobile devices—92 percent of which is spent interacting with apps. They hear about the importance of mobile marketing and rush to get in on the action.
But do these companies really need to invest in one? Or are they just adding more waste into their increasingly-expensive and under-utilized marketing repertoire?
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Mobile is one of the fastest-growing marketing channels of 2018. Maybe that’s because mobile isn’t just a channel. It’s a platform. It’s a strategy. And for some, it’s a way of life.
Research published in the Internet Trends 2017 Report highlights this well. Look at how fast mobile use has grown since 2008. In 2016, it reached a full 3.1 hours per day—far outpacing desktops, laptops, or any other type of connected device.
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Prior to working for The Creative Momentum, I had never used CSS image sprites. I had heard the term, but always considered it unnecessary and overly difficult for the returns that it brought about. Turns out, I was wrong. Given proper instruction and a few tools, creating and using sprites is so easy, I do not even consider slicing images an option anymore.
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The Creative Momentum was our choice from the beginning and our team decided on the name of our creative agency because we believe in our team. The brand name was very important, as it is for any company starting up. In our situation it was a little different in the fact that we had over 80 clients from the beginning- clients that we have developed close relationships with since our consulting days. We wanted the brand name to represent an effect that we will distill in our customers. A brand name that would react to our customers’ needs, because in many cases a customer comes to us from a lack of tender, love, and care (TLC), and the close attention it needs to stay alive in a volatile marketplace.
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