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6 PPC Strategies to Improve Click-Through Rates

During these day-modern challenges, it’s smart to be proactive about your PPC management. Set a goal to improve your click-through rates with a nuanced PPC campaign. With a few strong PPC strategies in your digital toolbox, it’s not difficult to encourage audience click-throughs.

Continuous updates and data-driven decisions are critical components of successful PPC strategy. This is true whether you handle all of your PPC campaigning internally or use PPC management software.

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7 of the Best PPC Strategies to Use in 2021


Pay-per-click (PPC) advertising is a key component of digital marketing strategy that increases a business' visibility and drives traffic based on targeted keyword searches. PPC can give small businesses a competitive advantage in crowded landscapes where earning organic traffic may be challenging.

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Are Your Google PPC Campaigns Smart?

Smart Campaigns have nothing to do with the intelligence or the savviness of your PPC strategies; they’re a service from Google designed to simplify the Google Ads process for people short on time and technical expertise. 

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How to Maximize Your Google AdWords Click-Through Rates

Many marketers consider pay-per-click (PPC) ads to be an important component of any successful marketing campaign. Strong PPC ads drive traffic to your website, increase conversions, and build brand authority using targeted keywords and complementary content. Businesses need internet users to interact with these ads in order to justify money invested in their PPC campaigns, and user interaction is most often measured through an ad’s click-through-rates (CTR).

Here’s how you can optimize your AdWords PPC campaigns to maximize CTR and create successful ads that convert.

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Winning Strategies for Facebook Ad Auctions In 2019

Facebook’s ad auction system provides a flexible and cost-effective solution to digital marketing – provided that you’re taking the right approach. With different bidding options, campaign goals, and optimization choices, it’s tantamount to your success to understand the underlying mechanics in order to employ the right strategy for your marketing campaign.

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What is Dynamic Retargeting in Inbound Marketing?

 

Dynamic retargeting or “remarketing” is the phenomenon by which your displayed ads serve as friendly reminders that your search history and purchases are being tracked. Past user behaviors dictate the types of ads that are shown in line with previous purchases and views.

So, you order your new pair of chucks online, when, lo and behold, your Facebook feed and AdWords banners are filled with ads for shoe laces, decals, skateboards, and energy drinks.

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Google AdWords, Ad Extensions and Price Extensions – Defined

In 2000, Google introduced a service called AdWords. It allows businesses to pay for space on Google’s front page – the mecca of all billboards.


Over the last 17 years, Google has expanded on its original concept quite a bit by creating Ad Extensions and Price Extensions. They are separate pieces of the search engine giant’s advertising puzzle.


In this blog, we will break down how all of these terms are defined and how they benefit your business.

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Twitter Advertising Changes for Businesses

 

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Advertisers Win Big on Super Bowl Sunday: Top 10 Super Bowl Ads

On the most anticipated of TV watching days for football fans and advertisers alike, Madison Avenue brought its Sunday best game to Super Bowl XLVIII. It was a night filled with commercials crafted by skilled Super Bowl advertisers about the usual fare:

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Superbowl 2014 - The Holy Grail of Advertising

The Super Bowl, one might say, is the Holy Grail of Advertising. This is the big leagues. Since 1967, the between-plays ads have become increasingly coveted spots to run commercials for the nation’s most beloved products. Ask the average American who’s playing in the Super Bowl, and it’s a coin toss as to whether they can tell you. Ask them what their favorite Super Bowl commercial was, and they’ll recount one in detail.

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