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Google AdWords, Ad Extensions and Price Extensions – Defined

In 2000, Google introduced a service called AdWords. It allows businesses to pay for space on Google’s front page – the mecca of all billboards.

Over the last 17 years, Google has expanded on its original concept quite a bit by creating Ad Extensions and Price Extensions. They are separate pieces of the search engine giant’s advertising puzzle.

In this blog, we will break down how all of these terms are defined and how they benefit your business.

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Twitter Advertising Changes for Businesses

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Advertisers Win Big on Super Bowl Sunday: Top 10 Super Bowl Ads

On the most anticipated of TV watching days for football fans and advertisers alike, Madison Avenue brought its Sunday best game to Super Bowl XLVIII. It was a night filled with commercials crafted by skilled Super Bowl advertisers about the usual fare:

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Superbowl 2014 - The Holy Grail of Advertising

The Super Bowl, one might say, is the Holy Grail of Advertising. This is the big leagues. Since 1967, the between-plays ads have become increasingly coveted spots to run commercials for the nation’s most beloved products. Ask the average American who’s playing in the Super Bowl, and it’s a coin toss as to whether they can tell you. Ask them what their favorite Super Bowl commercial was, and they’ll recount one in detail.

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Google to Unveil Google Plus Advertising

Google is in the process of testing and unveiling Google plus advertising - Google+ Post Promotions. Originally we thought - awesome, now we can finally promote across the Google+ social network: when in reality it will be across the enter display network. Now at first this disappointed us, but once a little more research was performed we realized: this is genius. The Google display network reaches 90% of internet users worldwide. In essence, these advertisements will not be confined to a still blooming social network mostly dominated by marketing professionals: they will be promoting not only a brand but the social network itself across the world wide web.

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Content Marketing is King at Digital Atlanta 2013

“People don’t buy what you do they buy why you do it”. This is the statement that made a huge impact during the first two days of the innovative conference in downtown Atlanta, Georgia: Digital Atlanta. Jon Yarian, a Public Relations consultant began his presentation with this quote and challenged us to see past distributing a laundry list of what can be accomplished for others. Throughout this gathering of the industry’s most admired and knowledgeable experts, content marketing and storytelling were the central theories surrounding presentations and panel discussions.

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