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6 A/B Testing Tools that Give You Actionable Insights

The idea of A/B testing should be SEO 101 for smart marketers. A big part of playing the marketing game and winning is finding out which pieces of your campaign are a perfect fit for the big-picture conversion puzzle. Fortunately, modern A/B testing tools come equipped with features and functions that help turn data into actionable insights.


Here are a few tools you should keep in your A/B testing toolbox.

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How to Write a Great Call-to-Action

A poorly written or poorly placed call-to-action (CTA) can be the kiss of death on an otherwise perfectly-planned marketing campaign. All the great copy you have written only goes so far if your CTA does not elicit a response. Not to mention a lot of users skim the page, looking specifically for the CTA to tell them what the page is about. Use the CTA to grab them!


We want you to be successful in your marketing efforts, so we are outlining the parts of a CTA you cannot overlook and how to use them strategically.

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High Bounce Rate? Revamp Your Content Marketing Strategy

The history of branded content in the online world is fascinating, having evolved from a curiosity to a must-have for digital enterprise. Content provides education, demonstrates authority for the brand publishing it, builds trust with readers, and as a cherry on top, adds a nice SEO boost as well.

Keep that in mind as we discuss our next concept: Bounce rates.

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Decrease Bounce Rate by Focusing on UX Design

Bounce rate. It’s almost a dirty word in the web design world. For those unaware, bounce rate is a metric measuring the number of users who visit your website but leave after viewing only one page.

But why did they leave? It’s not easy to say because it’s not always your fault. Maybe they clicked your link by accident. Maybe their cat walked across their keyboard. On the other hand, maybe it was your fault. Bad web design is a common cause of high bounce rates. It’s possible they were so turned off by your landing page that they had no recourse but to bounce as soon as possible.

You can’t reduce your bounce rate to zero. However, through the use of creative web design focused on the user experience (UX), you can decrease the number of design-related bounces to the point where your biggest culprits will be errant mis-clicks and felonious felines.

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