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Advertisers Win Big on Super Bowl Sunday: Top 10 Super Bowl Ads

Updated on November 23, 2021
Posted on February 3, 2014 by Michael White

On the most anticipated of TV watching days for football fans and advertisers alike, Madison Avenue brought its Sunday best game to Super Bowl XLVIII. It was a night filled with commercials crafted by skilled Super Bowl advertisers about the usual fare:

  • Fast cars
  • Families
  • Tech
  • Beer
  • Food

...featuring the equally usual advertising tactics:

  • Celebrities and personalities.
  • Host of mammals: horses, puppies, pigs, cattle, even a llama.
  • Storytelling.
  • Branding.

What made Super Bowl commercial watching a different experience in 2014 was the presentation of American products and symbols and their ability to not only solve problems and simplify life, but to bring out the warm and fuzzy in us all.

Here is a list of the top ads in alphabetical order, brought to you by America’s best and brightest Super Bowl advertisers.

1. This ad about friendship, which went viral when Anheuser-Busch leaked it two days before kickoff, won the coveted USA TODAY's consumer-judged Ad Meter for Super Bowl commercials.

2. Featuring none other than legendary Bob Dylan -- whose raspy voice opens the commercial with the question “Is there anything more American than America?” -- this ad emphasizes car making’s American roots.

3. Borrowing from the format of 1970s multi-cultural iconic ad “I’d Like to Teach the World to Sing,”

Coca-Cola’s “America the Beautiful” is sung in seven different languages -- English, Spanish, Keres, Tagalog, Hindi, Senegalese French and Hebrew -- and has no dialogue, only snippets of culturally diverse people.

4. A biracial American couple tells their daughter she’s going to be a big sister using round Os.

5. Bruce Willis in a simple shot facing the camera, talks about car safety and public displays of affection.

6. Chrysler introduces its latest dream car the Maserati Ghibli in this ad, featuring gorgeous imagery and a tale of world giants, told by Academy Award nominee Quvenzhané Wallis.

7. This heartwarming ad extols the virtues of tech at its finest.

8. When the 1980s calls wanting their store back, all things 80s Americana emerge and invade the shop.

9. In an associated user imagery commercial, Stephen Colbert pokes fun at the ad world and reminds us what a fine jester he is.

Special Mention - Behind the Scenes of the Mega Huge Game Day Ad Newcastle Almost Made

10. This British beer company could not afford a big ticket Super Bowl commercial, so they came up with an ad campaign saying exactly that.

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